The Escape Industry: How Iconic and Innovative Brands Built the Travel Business by Tungate, Mark
The Escape Industry: How Iconic and Innovative Brands Built the Travel Business by Tungate, Mark

The Escape Industry: How Iconic and Innovative Brands Built the Travel Business

Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in...
€60,61 EUR
€60,61 EUR
SKU: 9780749473501
Product Type: Books
Please hurry! Only 0 left in stock
Author: Mark Tungate
Format: Paperback
Language: English
Subtotal: €60,61
10 customers are viewing this product
The Escape Industry: How Iconic and Innovative Brands Built the Travel Business by Tungate, Mark

The Escape Industry: How Iconic and Innovative Brands Built the Travel Business

€60,61
The Escape Industry: How Iconic and Innovative Brands Built the Travel Business by Tungate, Mark

The Escape Industry: How Iconic and Innovative Brands Built the Travel Business

€60,61
Author: Mark Tungate
Format: Paperback
Language: English
Description

Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition.

Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.

Author: Mark Tungate
Publisher: Kogan Page
Published: 10/31/2017
Pages: 248
Binding Type: Paperback
Weight: 0.78lbs
Size: 9.21h x 6.14w x 0.52d
ISBN: 9780749473501

About the Author

Mark Tungate is a British journalist based in Paris. He is the author of several books, including Fashion Brands and Adland. His articles have appeared in publications including Campaign, Advertising Age, The Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum.

Tungate is also editorial director of the Epica Awards, where journalists who are specialists in their field celebrate excellence in design, advertising, PR and branded content. He lectures on advertising and branding at universities and conferences globally.


Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
€60,61 EUR
€60,61 EUR
Example product title
€60,61 EUR
€60,61 EUR
Example product title
€60,61 EUR
€60,61 EUR
Example product title
€60,61 EUR
€60,61 EUR
Example product title
€60,61 EUR
€60,61 EUR
Example product title
€60,61 EUR
€60,61 EUR
Example product title
€60,61 EUR
€60,61 EUR
Example product title
€60,61 EUR
€60,61 EUR
Example product title
€60,61 EUR
€60,61 EUR
Example product title
€60,61 EUR
€60,61 EUR

Recently Viewed Products