Understanding Personalisation: New Aspects of Design and Consumption

Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many...
€191,56 EUR
€191,56 EUR
SKU: 9780081019870
Product Type: Books
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Author: Iryna Kuksa
Format: Paperback
Language: English
Subtotal: €191,56
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Understanding Personalisation: New Aspects of Design and Consumption by Kuksa, Iryna

Understanding Personalisation: New Aspects of Design and Consumption

€191,56

Understanding Personalisation: New Aspects of Design and Consumption

€191,56
Author: Iryna Kuksa
Format: Paperback
Language: English

Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services.

The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.



Author: Iryna Kuksa, Tom Fisher, Anthony Kent
Publisher: Chandos Publishing
Published: 08/25/2022
Pages: 282
Binding Type: Paperback
Weight: 0.84lbs
Size: 9.00h x 6.00w x 0.59d
ISBN: 9780081019870

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