100 Logos: A to Z

A collection of iconic designer Louise Fili's illustrious logo designs for every letter in the alphabet, from restaurant Artisanal to fashion designer Zelda.

Louise Fili is one of the most iconic graphic designers of our time. In 100 Logos: A to Z, she collects her favorites among the brand designs created in her unique and distinctive style. Encompassing brand identities from restaurants to vineyards, publishers to jewelers, coffee roasters to gelato makers, Fili's playful, elegant, and whimsical designs showcase her expertise and mastery of typographic forms. Within these pages, we see logos for:

• Good Housekeeping
• Hyperion
• Late July
• Paperless Post
• Tate's Bake Shop
• Tiffany & Co.
• and many more

Each logo is paired with a caption exploring the design's influences and processes. And the elegant package includes an iconic Fili cover, with flowing lines and beautiful typography, perfect for lovers of graphic design.

AWARD-WINNING DESIGNER: Louise Fili has received Gold and Silver Medals from the Society of Illustrators and the New York Art Director's Club, the Premio Grafico from the Bologna Book Fair, and three James Beard award nominations.

A PEEK BEHIND THE DESIGN OF ALL-STAR BRANDS: Take a deep dive into the fascinating design process of the iconic design studio, Louise Fili Ltd. Readers can see how acclaimed clients like Sarabeth's, Tate's Bake Shop, Jean-Georges Vongerichten, Tiffany & Co., and well-known Manhattan restaurants including Via Carota, Pisellino, The Mermaid Inn, Claudette, and Pearl Oyster Bar collaborate with Fili to incorporate her incredible signature style into their branding.

A PLAYFUL DESIGN BOOK FROM A TO Z: A design book like no other, 100 Logos is a sophisticated volume that is a must-have for graphic design students and professionals, as well as anyone interested in advertising, branding, typography, and travel.

Perfect for:

• Louise Fili fans
• Hand-lettering and calligraphy artists and admirers
• Art and design students, professionals, and enthusiasts
• Graduation, teacher, holiday, birthday, or housewarming gift

Author: Louise Fili
Publisher: Princeton Architectural Press
Published: 08/26/2025
Pages: 208
Binding Type: Paperback
Weight: 0.35lbs
Size: 6.22h x 4.80w x 0.63d
ISBN: 9781797236087


Review Citation(s):
Publishers Weekly 06/09/2025

About the Author
Louise Fili, a connoisseur of Italian visual culture, is an internationally celebrated creative director, graphic designer, type designer, and author. Formerly senior designer for Herb Lubalin, Fili was art director of Pantheon Books from 1978 to 1989, where she designed close to two thousand book jackets. Fili has taught and lectured extensively, and her work is in the permanent collections of the Library of Congress, the Cooper Hewitt Museum, and the Bibliothèque Nationale. A member of the Art Directors Hall of Fame, she has also received the prestigious medals for Lifetime Achievement from the AIGA and the Type Directors Club, as well as the Frederic W. Goudy Award for Excellence in Typography.

She is author of Louise Fili: A Designer's Process, Elegantissima, Grafica della Strada, Graphique de la Rue, Gràfica de les Rambles, The Cognoscenti's Guide to Florence, and Italianissimo and co-author (with Steven Heller) of Italian Art Deco, British Modern, Dutch Moderne, Streamline, French Modern, Deco España, Deco Type, German Modern, Design Connoisseur, Typology, Stylepedia, Euro Deco, Scripts, Shadow Type, Stencil Type, Slab Serif Type, and Vintage Graphic Design.