A History of Brands: Origins of Consumer Markets

Discover the fascinating evolution of branding with Richard Shear's A History of Brands.

In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world's most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.

In A History of Brands, you'll explore:

• Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.
• Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.
• Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.
• Technological Shifts: Examine how advancements in technology--from mass production to digital marketing--have transformed the branding landscape.
• The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.

A History of Brands is more than just a history book; it's an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear's expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you're looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives.

The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.

Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.

Also available from the series: The Meaning of Branded Objects and Brands in the Age of AI

Author: Richard Shear
Publisher: Rockport Publishers
Published: 07/22/2025
Pages: 160
Binding Type: Hardcover
Weight: 1.05lbs
Size: 9.10h x 6.30w x 0.70d
ISBN: 9780760395172

About the Author

As an entrepreneur partner and chief creative officer of Invok Brands, Richard Shear's expertise lies in helping clients uncover the visual heritage of their most iconic brands and using this design equity to help them build and position these brands in ways that inform, connect, and motivate. As a member of the School of Visual Arts founding faculty of the Masters in Branding program, Richard teaches The History of Branding, focusing on the interconnected evolution of global consumer culture and visual history through the last two millennia and its influences on contemporary retail brands.

Mark Kingsley got his start in the music industry, designing packages for the likes of John Coltrane, Pat Metheny, Quincy Jones, Ginger Baker, and Jewel. In 2001, his work for Blue Note Records received a Grammy nomination. Mark then transitioned into the world of corporate branding. At Landor, he was the global creative lead on the Citi account, and as executive strategy director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. His boutique studio, Malcontent, serves independent filmmakers, global advertising firms, fintech startups, arts organizations, living legends, and Pulitzer Prize winners. Mark teaches at the School of Visual Arts Masters in Branding program and recently held the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. He is currently head of brand for the fashion brand Oumlil.

Named "one of the most influential designers working today," Debbie Millman is an author, educator, and brand strategist. She is also president emeritus of AIGA, the creative director of Print Magazine, and host of the award-winning podcast series Design Matters, the first and longest-running design podcast in the world. In 2009 Debbie cofounded with Steven Heller the world's first graduate program in branding at the School of Visual Arts in New York City. Now in its sixth year, the program has achieved international acclaim.