Alan Opts Out

In this timely and comedic take on ambition, consumerism, and the sticker price of privilege, an ad exec who bombs the biggest pitch of his career decides to forgo capitalism and live off the land of his suburban Connecticut home. Perfect for readers of Rufi Thorpe and Taffy Brodesser-Akner.

Alan Anderson is a powerful advertising executive who has built a successful life and thriving business by making people buy stuff they don't actually need. He's up for the biggest pitch of his career and the account everyone wants, US Dairy: cow's milk sales are plummeting, and the C-Suite wants to see trendy oat milk kicked to the curb. But when an anarchist farmer tanks Alan's presentation, Alan bombs the pitch but ends the day with an epiphany. No longer will he exploit the insecurities of others in the service of capitalism. Alan is opting out.

This development is anathema to his wife, Vivian. She's just a few positive affirmations, a swimming pool, and an exacting series of social tests away from finally becoming part of the elite women's club, the Queen Annes, in their adopted town of Greenwich, Connecticut. As if contending with a daughter who wants to write plays (!) and another who has an unnatural empathy with animals isn't enough to manage, she can only watch as Alan moves into their backyard playhouse to live off the land and--worse--spend time with the family. But instead of shocking the neighbors, Alan's commitment to a less-is-more lifestyle seems to be catching on. Could everyone want what Alan's not selling?

Funny, sexy, intelligent, and poignant, Alan Opts Out is the most ambitious novel to date by celebrated author Courtney Maum, acclaimed for her stories that tackle big, chewy subjects of our post-modern America with wit and heart.

Author: Courtney Maum
Publisher: Little Brown and Company
Published: 06/02/2026
Pages: 482
Binding Type: Paperback
Weight: 1.31lbs
Size: 9.25h x 6.00w x 1.20d
ISBN: 9780316607780

About the Author
Courtney Maum is the author of five previous books, including the romantic comedy Touch (New York Times Editors' Choice) about a tech worker's efforts to reclaim her humanity and the memoir The Year of the Horses chosen by the Today show as one of the best reads for mental health awareness. The author also of the groundbreaking publishing guidebook Before and After the Book Deal and the bestselling Substack newsletter by the same name, Maum is an educator and writing coach helping people hold on to the joy of art making in a culture obsessed with turning artists into brands. In addition to her creative writing, teaching, and advocacy work for writers at the Authors Guild, Maum worked internationally as a brand strategist and corporate namer in the advertising world for twenty years. Learn more and sign up for her writing classes at CourtneyMaum.com.