An Overview of The Public Relations Function, Second Edition by Bowen, Shannon A.
An Overview of The Public Relations Function, Second Edition by Bowen, Shannon A.

An Overview of The Public Relations Function, Second Edition

This second edition of An Overview of the Public Relations Function examines current thought to help busy...
$69.86 AUD
$69.86 AUD
SKU: 9781949443660
Product Type: Books
Please hurry! Only 549 left in stock
Author: Shannon A. Bowen
Format: Paperback
Language: English
Subtotal: $69.86
An Overview of The Public Relations Function, Second Edition by Bowen, Shannon A.

An Overview of The Public Relations Function, Second Edition

$69.86
An Overview of The Public Relations Function, Second Edition by Bowen, Shannon A.

An Overview of The Public Relations Function, Second Edition

$69.86
Author: Shannon A. Bowen
Format: Paperback
Language: English
Description
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.

This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.

It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management ("RACE"). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.



Author: Shannon A. Bowen, Brad Rawlins, Thomas R. Martin
Publisher: Business Expert Press
Published: 03/04/2019
Pages: 196
Binding Type: Paperback
Weight: 0.60lbs
Size: 9.00h x 6.00w x 0.42d
ISBN: 9781949443660

About the Author
Shannon A. Bowen, PhD, professor, University of South Carolina. In more than 100 publications, she focuses on ethical decision making within the highest level of organization.
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review