Baking Powder Wars: The Cutthroat Food Fight That Revolutionized Cooking by Civitello, Linda

Baking Powder Wars: The Cutthroat Food Fight That Revolutionized Cooking

First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a...
$52.70 AUD
$52.70 AUD
SKU: 9780252082597
Product Type: Books
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Author: Linda Civitello
Format: Paperback
Language: English
Subtotal: $52.70
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Baking Powder Wars: The Cutthroat Food Fight That Revolutionized Cooking by Civitello, Linda

Baking Powder Wars: The Cutthroat Food Fight That Revolutionized Cooking

$52.70

Baking Powder Wars: The Cutthroat Food Fight That Revolutionized Cooking

$52.70
Author: Linda Civitello
Format: Paperback
Language: English
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.

Author: Linda Civitello
Publisher: University of Illinois Press
Published: 05/22/2017
Pages: 272
Binding Type: Paperback
Weight: 0.97lbs
Size: 8.90h x 6.00w x 0.80d
ISBN: 9780252082597


Review Citation(s):
Booklist 05/15/2017 pg. 4
Choice 03/01/2018

About the Author
Linda Civitello teaches food history in southern California. She is the author of Cuisine and Culture: A History of Food and People, winner of the Gourmand Award for Best Food History Book in the World in English (U.S.).

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