Beyond the Horse Race: How to Read Polls and Why We Should by Zogby, John

Beyond the Horse Race: How to Read Polls and Why We Should

Americans are preoccupied with political polls. In this book, John Zogby, one of America's most prominent pollsters,...
$45.30 AUD
$45.30 AUD
SKU: 9781538197141
Product Type: Books
Please hurry! Only 0 left in stock
Author: John Zogby
Format: Hardcover
Language: English
Subtotal: $45.30
10 customers are viewing this product
Beyond the Horse Race: How to Read Polls and Why We Should by Zogby, John

Beyond the Horse Race: How to Read Polls and Why We Should

$45.30

Beyond the Horse Race: How to Read Polls and Why We Should

$45.30
Author: John Zogby
Format: Hardcover
Language: English

Americans are preoccupied with political polls. In this book, John Zogby, one of America's most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. He argues that those who focus only on the horse race numbers--who is leading and who is trailing--miss the many ways that polls can help us understand the fundamentals of the electorate at any given time. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been used well or badly. Beyond the Horse Race will appeal to campaign professionals and armchair political junkies who want to understand the art and science of accurately gauging public opinion.



Author: John Zogby
Publisher: Rowman & Littlefield Publishers
Published: 08/27/2024
Pages: 176
Binding Type: Hardcover
ISBN: 9781538197141

About the Author

John J. Zogby is the founder of the Zogby International Poll, and he serves as a senior partner at John Zogby Strategies, a full-service marketing and political consulting firm. Zogby has written weekly articles for Forbes, and he has contributed to a weekly ongoing presidential report card since the beginning of the Obama administration.


Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products