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Big Trust: Rewire Self-Doubt, Find Your Confidence, and Fuel Success
The groundbreaking, research-backed blueprint changing lives and careers around the world.Self-doubt. It's the silent force that undermines...
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The groundbreaking, research-backed blueprint changing lives and careers around the world.
Self-doubt. It's the silent force that undermines potential, eats away at confidence, and traps even the most capable in overthinking. You can't outperform it, but you can rewire it.
Drawing on leading research, over a decade of work with Fortune 500 companies, and experience educating millions of professionals worldwide, Dr. Shadé Zahrai reveals a proven system for breaking the cycle of self-doubt and building deep, unshakable self-trust. In Big Trust she shares her proven framework--the Four A's: Acceptance, Agency, Autonomy, and Adaptability--and shows you how to take control of your inner world so you can thrive in the outer one.
With insights from her self-diagnostic quiz and actionable exercises throughout, you'll learn to:
- Reframe the beliefs that hold you backBreak free from people-pleasing and perfectionismQuiet comparison and imposter thoughtsStretch your comfort zone and reclaim your powerChannel emotion into clarity and conviction
Whether you're second-guessing a big decision, overthinking in high-stakes moments, or feeling stuck despite knowing you're capable of more, Big Trust offers practical steps that lead to powerful, lasting results.
Everything you aspire to, and the strength to realize it, begins with Big Trust.
Author: Shadé Zahrai,Fayçal Sekkouah
Publisher: HarperOne
Published: 01/20/2026
Pages: 352
Binding Type: Hardcover
Weight: 1.03lbs
Size: 9.19h x 6.34w x 1.09d
ISBN: 9780063378155
About the Author
Zahrai, Shadé: -
Dr. Shadé Zahrai is a behavioral researcher, award-winning peak performance educator, and leading authority on confidence and self-doubt. A former corporate lawyer with an MBA and background in psychology, she has designed and delivered transformative programs for Fortune 500 giants including Google, Microsoft, LVMH, JP Morgan, and McKinsey. Named one of LinkedIn's Top Voices for career development, Shadé has taught over 7 million learners on LinkedIn Learning. Her TEDx talks and viral videos have amassed more than 300 million views, and her work has been featured in The New York Times, Adweek, CNBC, and Yahoo Finance.
Learn more at shadezahrai.com.
Sekkouah, Fayçal: -Fayçal Sekkouah is an international entrepreneur, angel investor, and co-founder of Influenceo Global with his wife, Shadé Zahrai. They've partnered with top global brands like Microsoft, Deloitte, Nestlé, and SAP to elevate leadership and culture. He has coached CEOs, trained Fortune 500 leaders, and now helps drive innovation in regenerative medicine to transform how we heal, perform, and thrive.
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