Branded Interactions: Marketing Through Design in the Digital Age by Spies, Marco
Branded Interactions: Marketing Through Design in the Digital Age by Spies, Marco

Branded Interactions: Marketing Through Design in the Digital Age

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online...
$171.78 AUD
$171.78 AUD
SKU: 9780500023709
Product Type: Books
Please hurry! Only 0 left in stock
Author: Marco Spies
Format: Hardcover
Language: English
Subtotal: $171.78
10 customers are viewing this product
Branded Interactions: Marketing Through Design in the Digital Age by Spies, Marco

Branded Interactions: Marketing Through Design in the Digital Age

$171.78
Branded Interactions: Marketing Through Design in the Digital Age by Spies, Marco

Branded Interactions: Marketing Through Design in the Digital Age

$171.78
Author: Marco Spies
Format: Hardcover
Language: English
Description

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design, and technology and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots, and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.

This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.

Packed with case studies, and real-world examples from brands such as Google, Amazon, and Lego, this book interweaves a wealth of design theory and diagrams to help build a solid framework for any project--incorporating brand strategy at every stage while remaining flexible to leave room for creativity.



Author: Marco Spies, Katja Wenger
Publisher: Thames & Hudson
Published: 10/20/2020
Pages: 352
Binding Type: Hardcover
Weight: 3.25lbs
Size: 10.30h x 7.80w x 1.30d
ISBN: 9780500023709


Review Citation(s):
Choice 01/01/2022

About the Author
Spies, Marco: - Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile, and Nintendo. He is the cofounder of think moto, a digital strategy and design agency based in Berlin.Wenger, Katja: - Katja Wenger is an interface and brand designer, and has worked as an art director for renowned digital and design agencies such as Pixelpark and Saatchi & Saatchi.
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
$171.78 AUD
$171.78 AUD
Example product title
$171.78 AUD
$171.78 AUD
Example product title
$171.78 AUD
$171.78 AUD
Example product title
$171.78 AUD
$171.78 AUD
Example product title
$171.78 AUD
$171.78 AUD
Example product title
$171.78 AUD
$171.78 AUD
Example product title
$171.78 AUD
$171.78 AUD
Example product title
$171.78 AUD
$171.78 AUD
Example product title
$171.78 AUD
$171.78 AUD
Example product title
$171.78 AUD
$171.78 AUD

Recently Viewed Products