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Bronx Attitude
When you're from the Bronx, people perceive a certain toughness. It is that Bronx attitude that permeates...
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When you're from the Bronx, people perceive a certain toughness. It is that Bronx attitude that permeates this memoir. A childhood surrounded by family imbued the author with a sense of duty and empowerment that got this daughter of Puerto Rican parents through a journey in uncharted territory like a college application process and so many things that people in her family had not experienced but expected from her. She writes about culture shock in college and lovely moments of identity and purpose, which lead her to a thirty-year career in New York media.
The author describes her challenges and victories as a young reporter covering city hall during the Koch administration to the role of publisher and CEO. Her career mirrored and coincided with the unprecedented growth in New York's diverse Latino community. From her Bronx childhood to a seat at the table in New York's iconic boardrooms, the author demonstrates how Latinas lead.
This memoir is a celebration of family, traditions, heritage, and good old hardcore New York City hustle.
Author: Rossana Rosado
Publisher: Elite Voices
Published: 03/18/2026
Pages: 310
Binding Type: Paperback
Weight: 0.92lbs
Size: 9.00h x 6.00w x 0.65d
ISBN: 9781637658666
About the Author
Rosado, Rossana: - Rossana Rosado is a journalist, writer, educator, and fierce champion of justice. She is a New Yorker born and raised in the Bronx.Presently, she is a commissioner in New York State overseeing criminal justice services. Previously, she served as New York's secretary of state. As secretary, she advanced social justice reform. Her state service follows a journalism career of over thirty years in New York media, which included stints in radio and television as an Emmy Award-winning producer.She served as the first female editor, and then publisher and CEO, of "El Diario-La Prensa", the oldest Spanish-language newspaper in the country. As a young reporter, she covered city hall and wrote many stories about the challenges faced by Latino New Yorkers. As publisher, she volunteered with organizations helping folks returning home from prison.She has a journalism degree from Pace University and a master's in criminal justice from John Jay College, where she was a distinguished lecturer, and taught courses in four NYS prisons. During her media career, she earned an Emmy Award, a STAR Award from the NY Women's Agenda, and a Peabody Award for journalism.Her passions are leadership, justice, women, and her family-hubby and two adult children.
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