Cómo Trabaja Google / How Google Works by Schmidt, Eric

Cómo Trabaja Google / How Google Works

Los experimentados ejecutivos de Google Eric Schmidt y Jonathan Rosenberg proporcionan una gu a interna de Google,...
$47.43 AUD
$47.43 AUD
SKU: 9786073164917
Product Type: Books
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Author: Eric Schmidt
Format: Paperback
Language: Spanish
Subtotal: $47.43
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Cómo Trabaja Google / How Google Works by Schmidt, Eric

Cómo Trabaja Google / How Google Works

$47.43

Cómo Trabaja Google / How Google Works

$47.43
Author: Eric Schmidt
Format: Paperback
Language: Spanish
Los experimentados ejecutivos de Google Eric Schmidt y Jonathan Rosenberg proporcionan una gu a interna de Google, desde su historia empresarial y su estrategia corporativa disruptiva hasta el desarrollo de una nueva filosof a de gesti n y la creaci n de una cultura corporativa donde prosperan la innovaci n y la creatividad.

El presidente ejecutivo y ex director ejecutivo de Google, Eric Schmidt, y el ex vicepresidente s nior de productos Jonathan Rosenberg llegaron a Google hace m s de una d cada como ejecutivos de tecnolog a comprobados. En ese momento, la compa a ya era conocida por hacer las cosas de manera diferente, reflejando los principios visionarios y frecuentemente contrarios de los fundadores Larry Page y Sergey Brin. Si Eric y Jonathan iban a tener xito, se daban cuenta de que tendr an que volver a aprender todo lo que cre an saber sobre gesti n y negocios. Hoy, Google es un cono global que regularmente empuja los l mites de la innovaci n en una variedad de campos.

C mo trabaja Google es una introducci n entretenida que pasa las p ginas y contiene lecciones que Eric y Jonathan aprendieron mientras ayudaban a construir la empresa. Los autores explican c mo la tecnolog a ha cambiado el equilibrio de poder de las empresas a los consumidores, y que la nica forma de tener xito en este panorama siempre cambiante es crear productos superiores y atraer una nueva generaci n de empleados multifac ticos a quienes Eric y Jonathan llaman creativos inteligentes.

Cubriendo temas que incluyen la cultura corporativa, la estrategia, el talento, la toma de decisiones, la comunicaci n, la innovaci n y el tratamiento de la disrupci n, los autores ilustran las m ximas de gesti n (El consenso requiere disensi n, Exiliar bribones pero luchar por las divas, Pensar 10X, no 10 % ) con numerosas an cdotas internas de la historia de Google, muchas de las cuales se comparten aqu por primera vez.

En una era en la que todo se acelera, la mejor manera para que las empresas tengan xito es atraer a personas creativas e inteligentes y brindarles un entorno en el que puedan prosperar a gran escala. C mo trabaja Google explica c mo hacer precisamente eso.

ENGLISH DESCRIPTION

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub smart creatives. Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims (Consensus requires dissension, Exile knaves but fight for divas, Think 10X, not 10%) with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.

Author: Eric Schmidt, Jonathan Rosenberg
Publisher: Conecta
Published: 10/23/2018
Pages: 384
Binding Type: Paperback
Weight: 0.75lbs
Size: 8.20h x 5.30w x 1.10d
ISBN: 9786073164917
Language: Spanish

About the Author
Eric Schmidt es presidente ejecutivo de Google y fue CEO de la compañía entre 2001 y 2011. Fue el responsable -con los fundadores Sergey Brin y Larry Page- de conducir a la empresa hacia la consolidación a nivel mundial como el gigante informático que hoy conocemos.

Jonathan Rosenberg fue vicepresidente senior de productos de Google entre 2002 y 2011. Forjó equipos sólidos de productos y desarrolló otros tantos como el buscador Chrome y el sistema operativo de smartphones Android.

Alan Eagle es director de comunicación ejecutiva de Google desde 2007. Durante años, ha coordinado la escritura de los discursos y de otrasactividades de comunicación de altos ejecutivos de la compañía.


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