Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan

Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated...
$641.75 AUD
$641.75 AUD
SKU: 9780815387275
Product Type: Books
Please hurry! Only 165 left in stock
Author: Markus Wohlfeil
Format: Hardcover
Language: English
Subtotal: $641.75
10 customers are viewing this product
Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan by Wohlfeil, Markus

Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan

$641.75

Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan

$641.75
Author: Markus Wohlfeil
Format: Hardcover
Language: English

Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture and market economy, and the focus of increasing study.

This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity and what this parasocial fan relationship means in their life. Based on an in-depth insider study of a consumer's fan relationship with a film actress, the book provides unique insights into the celebrity-fan relationship, revealing the meaning it has for the consumer in everyday life, and how it evolves and expresses itself over time.

While this book is primarily located within the field of consumer research, fandom and celebrity are of interest to a variety of academic disciplines. It will appeal to an interdisciplinary audience from marketing and consumer research, film studies, media studies, cultural studies, and sociology.



Author: Markus Wohlfeil
Publisher: Routledge
Published: 02/08/2018
Pages: 216
Binding Type: Hardcover
Weight: 1.05lbs
Size: 9.30h x 6.30w x 0.70d
ISBN: 9780815387275

About the Author

Markus Wohlfeil is a Lecturer in Marketing in the Marketing and Retail Division at the University of Stirling, UK. Previously, he has also been a Lecturer in Marketing at the University College Cork and the University of East Anglia, UK. As a self-confessed film buff and devoted fan, his research interests are in the fields of celebrity fandom, the experiential consumption of films, film marketing and the film industry in general.




This title is not returnable

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products