CIM Coursebook 03/04 Marketing Communications by Hughes, Graham

CIM Coursebook 03/04 Marketing Communications

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of...
$125.33 AUD
$125.33 AUD
SKU: 9780750659598
Product Type: Books
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Author: Graham Hughes
Format: Paperback
Language: English
Subtotal: $125.33
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CIM Coursebook 03/04 Marketing Communications by Hughes, Graham

CIM Coursebook 03/04 Marketing Communications

$125.33

CIM Coursebook 03/04 Marketing Communications

$125.33
Author: Graham Hughes
Format: Paperback
Language: English
Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to a website where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module; extend your knowledge with access to the e-library (eight marketing texts to support and enhance your learning); take part in online discussions; and search the coursebook online for easy access to definitions and key concepts.

Author: Graham Hughes, Chris Fill
Publisher: Butterworth-Heinemann
Published: 09/18/2003
Pages: 232
Binding Type: Paperback
ISBN: 9780750659598

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