Colorwise: A Data Storyteller's Guide to the Intentional Use of Color

Data has become the most powerful tool in business today, and telling its story effectively is critical....
$81.50 AUD
$81.50 AUD
SKU: 9781492097846
Product Type: Books
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Author: Kate Strachnyi
Format: Paperback
Language: English
Subtotal: $81.50
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Colorwise: A Data Storyteller's Guide to the Intentional Use of Color by Strachnyi, Kate

Colorwise: A Data Storyteller's Guide to the Intentional Use of Color

$81.50

Colorwise: A Data Storyteller's Guide to the Intentional Use of Color

$81.50
Author: Kate Strachnyi
Format: Paperback
Language: English

Data has become the most powerful tool in business today, and telling its story effectively is critical. Yet one of the best communicators--color--is the most neglected tool in data visualization. With this book, DATAcated founder Kate Strachnyi provides the ultimate guide to the correct use of color for representing data in graphs, charts, tables, and infographics.

Ideal for data and business analysts, data scientists, and others who design infographics and data visualizations, this practical resource explores color tips and tricks, including the theories behind them and why they work the way they do. ColorWise covers the psychology, history, and culture of many different colors. This book is also a useful teaching tool for learning about proper use of color for data storytelling techniques and dashboarding.

You'll explore:

  • The role that color theory plays in data visualization and storytelling
  • Various color techniques you can use to improve data visualizations
  • How colors affect your audience's understanding of data visualizations
  • How to use color intentionally to help guide your audience
  • Tips for using colors that people with color vision deficiency can interpret
  • How to apply the book's guidelines for use in your own projects


Author: Kate Strachnyi
Publisher: O'Reilly Media
Published: 12/20/2022
Pages: 165
Binding Type: Paperback
Weight: 0.68lbs
Size: 9.00h x 6.00w x 0.46d
ISBN: 9781492097846

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