Communication Campaigning: Primer for Senior Leaders

Traditional approaches to strategic communication have focused on a single leader's ability to influence stakeholders and other...
$54.20 AUD
$54.20 AUD
SKU: 9781782669098
Product Type: Books
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Author: Thomas P. Gavin
Format: Paperback
Language: English
Subtotal: $54.20
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Communication Campaigning: Primer for Senior Leaders by Gavin, Thomas P.

Communication Campaigning: Primer for Senior Leaders

$54.20

Communication Campaigning: Primer for Senior Leaders

$54.20
Author: Thomas P. Gavin
Format: Paperback
Language: English

Traditional approaches to strategic communication have focused on a single leader's ability to influence stakeholders and other audiences through exceptional communication skills. But there is much more to it. What about the content of the message? How well does the message permeate the organization, allowing it to speak and act as one with the leader? Is it necessary to change minds, or is it sufficient to discredit opposing messages? Using a broad base of literature from organizational studies and the author's experiences, this monograph offers a thought process for building communication campaigns that focus both internally and externally to the organization. Includes a Foreword by Mari K. Eder, U.S. Army Major General Retired



Author: Thomas P. Gavin, Army War College
Publisher: Military Bookshop
Published: 03/04/2019
Pages: 156
Binding Type: Paperback
Weight: 0.57lbs
Size: 9.61h x 6.69w x 0.33d
ISBN: 9781782669098

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