Creating Urgency: How to Flip the Script--And Win by Kahan, Steven Mark
Creating Urgency: How to Flip the Script--And Win by Kahan, Steven Mark

Creating Urgency: How to Flip the Script--And Win

The companies that win aren't the ones with the best product, but the ones that make every...
$36.00 USD
$36.00 USD
Please hurry! Only 74 left in stock
Author: Steven Mark Kahan
Format: Hardcover
Language: English
Subtotal: $36.00
Creating Urgency: How to Flip the Script--And Win by Kahan, Steven Mark

Creating Urgency: How to Flip the Script--And Win

$36.00
Creating Urgency: How to Flip the Script--And Win by Kahan, Steven Mark

Creating Urgency: How to Flip the Script--And Win

$36.00
Author: Steven Mark Kahan
Format: Hardcover
Language: English
Description
The companies that win aren't the ones with the best product, but the ones that make every buyer move now--not later.

Stop losing to buyer indecision and stalled conversations, and instead learn how to create urgency, transforming hesitation into momentum that drives faster deals and bigger wins.

In Creating Urgency, Steven Mark Kahan draws on decades of experience helping startups scale to billions in value to show sales and marketing leaders how to replace buyer hesitation with decisive action. With lessons forged in the trenches and proven at high-growth companies, Kahan reveals how to make inaction feel costly, decisions feel necessary, and movement feel inevitable.

Discover how to stop competing against other vendors and start competing against the true enemy: inaction. Through frameworks, tools, and vivid real-world examples, Kahan teaches you to reframe buyer hesitation, uncover invisible risks, and create momentum that gets deals moving. Creating Urgency doesn't offer theory--it's a tried-and-true playbook for turning passive interest into urgent commitment. Inside, you'll learn how to:
  • Expose the hidden costs of waiting and make delay feel riskier than change
  • Use storytelling, contrast, and data to spark "aha" moments that buyers can't unsee
  • Create deadlines and time-bound triggers that force clarity and accelerate decisions
  • Equip champions to win internal budget battles and overcome organizational inertia
  • Keep urgency alive after the close, turning renewals and expansions into growth engines

With urgency embedded into your sales and marketing strategy, you'll stop losing to inertia and start winning with speed. Creating Urgency is the definitive guide to moving buyers off the fence--and moving your business ahead.

Author: Steven Mark Kahan
Publisher: Matt Holt Books
Published: 10/06/2026
Pages: 256
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.11h x 5.91w x 1.31d
ISBN: 9781637749807

About the Author
Steven Mark Kahan is a successful technology executive, bestselling author, and growth strategist who has helped grow seven start-up companies from early stage to successful exits, collectively generating over $5 billion in shareholder value. Creating Urgency reveals how making problems visible, personal, and immediate drives growth at scale. Steven's work bridges the worlds of business leadership, behavioral psychology, and communication strategy to help organizations accelerate impact.
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