Cross-Cultural Selling for Dummies

Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need...
$49.80 AUD
$49.80 AUD
SKU: 9780470377017
Product Type: Books
Please hurry! Only 165 left in stock
Author: Michael Soon Lee
Format: Paperback
Language: English
Subtotal: $49.80
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Cross-Cultural Selling for Dummies by Soon Lee, Michael

Cross-Cultural Selling for Dummies

$49.80

Cross-Cultural Selling for Dummies

$49.80
Author: Michael Soon Lee
Format: Paperback
Language: English
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.

This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You'll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You'll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:

  • Reach out to multicultural customers
  • Develop strong relationships
  • Adapt your sales presentations and techniques
  • Clear language barriers
  • Boost your street cred
  • Present appealing financing options
  • Create a foundation for long-term success
  • Handle negotiations with skilled hagglers
  • Recognize and overcome objections
  • Adopt techniques to close the sale
  • Create a strong referral base
  • Avoid cultural conflicts
  • Maintain a diverse sales team

You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how



Author: Michael Soon Lee, Ralph R. Roberts
Publisher: For Dummies
Published: 11/01/2008
Pages: 384
Binding Type: Paperback
Weight: 1.25lbs
Size: 9.16h x 7.40w x 0.82d
ISBN: 9780470377017


Award: Axiom Business Book Awards - Bronze Medal Winner

About the Author
Michael Soon Lee, MBA, is a nationally recognized expert in selling and marketing to multicultural customers. He is a diversity consultant and speaker, an award-winning salesperson, and the author of several books.

Ralph R. Roberts is an award-winning and internationally acclaimed real estate agent, speaker, sales coach, consultant, and author.


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