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DREAM to Reality: The Framework that Builds Brands, Sparks Movements, and Drives Real Change
Every leader has a dream. Few have a clear path. DREAM to Reality changes this almost immediately....
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Every leader has a dream. Few have a clear path.
Author: Jason Vanderground
Publisher: Mission Point Press
Published: 09/17/2026
Pages: 174
Binding Type: Hardcover
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.56d
ISBN: 9781968761684
About the Author
Vanderground, Jason: - Jason Vanderground is a strategic marketing leader best known for his role in launching 'He Gets Us', the most-viewed and discussed faith-based campaign in history. As President of BrandHaven, he helps organizations in both corporate and nonprofit sectors turn bold ideas into measurable, real-world impact through strategic clarity and creative excellence.Over nearly three decades, he has shaped brand and messaging strategies for major organizations, including Steelcase, Corewell Health, and Irwin Seating, while guiding mission-driven leaders in connecting vision with execution. His belief in marketing as a force for good was formed during a decade at Hanon McKendry, a pioneering agency known for its work with national nonprofits and social causes. Jason holds an MBA from Western Michigan University and a bachelor's degree in business from Cornerstone University. He lives in Grand Rapids, Michigan, with his wife, Jen, and their sons, and can often be found on the water sailboat racing, coaching, or enjoying good coffee with family and friends.
DREAM to Reality changes this almost immediately. Built around the DREAM framework-Define, Research, Experience, Apply, and Measure-leaders can call upon a proven system to turn their ambition into results.
Drawing upon his years guiding Fortune 500 brands and landmark initiatives like 'He Gets Us, ' author Jason Vanderground has experienced firsthand the questions leaders face: How can I move my team from inspiration to execution? How do I earn lasting loyalty from my customers? And how can I measure success in terms more meaningful than year-end revenue?
The answers are closer than you think. Whether you're leading an organization, launching a movement, or mapping your brand's next chapter, DREAM to Reality equips you with the tools to make good on your most audacious goals. Because your vision needs more than good intentions. It needs market-tested guidance to get you there.
Author: Jason Vanderground
Publisher: Mission Point Press
Published: 09/17/2026
Pages: 174
Binding Type: Hardcover
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.56d
ISBN: 9781968761684
About the Author
Vanderground, Jason: - Jason Vanderground is a strategic marketing leader best known for his role in launching 'He Gets Us', the most-viewed and discussed faith-based campaign in history. As President of BrandHaven, he helps organizations in both corporate and nonprofit sectors turn bold ideas into measurable, real-world impact through strategic clarity and creative excellence.Over nearly three decades, he has shaped brand and messaging strategies for major organizations, including Steelcase, Corewell Health, and Irwin Seating, while guiding mission-driven leaders in connecting vision with execution. His belief in marketing as a force for good was formed during a decade at Hanon McKendry, a pioneering agency known for its work with national nonprofits and social causes. Jason holds an MBA from Western Michigan University and a bachelor's degree in business from Cornerstone University. He lives in Grand Rapids, Michigan, with his wife, Jen, and their sons, and can often be found on the water sailboat racing, coaching, or enjoying good coffee with family and friends.
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