Emotional Design: Why We Love (or Hate) Everyday Things

"You'll never see housewares the same way again" (Wired) - Why attractive things work better and other...
$17.99 USD
$17.99 USD
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Author: Don Norman
Format: Paperback
Language: English
Subtotal: $17.99

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Emotional Design: Why We Love (or Hate) Everyday Things by Norman, Don

Emotional Design: Why We Love (or Hate) Everyday Things

$17.99

Emotional Design: Why We Love (or Hate) Everyday Things

$17.99
Author: Don Norman
Format: Paperback
Language: English
"You'll never see housewares the same way again" (Wired) - Why attractive things work better and other crucial insights into human-centered design
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his previous work in The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.


Author: Don Norman
Publisher: Basic Books
Published: 05/01/2005
Pages: 272
Binding Type: Paperback
Weight: 0.45lbs
Size: 7.90h x 5.20w x 0.80d
ISBN: 9780465051366


Review Citation(s):
Ingram Advance 05/01/2005 pg. 126

About the Author
Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include The Design of Everyday Things, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.

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