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Getting Naked: The Bare Necessities of Entrepreneurship and Startups
Do you want to be an entrepreneur? Are you serious about starting a business? Joel Primus will...
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9781773740751
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Do you want to be an entrepreneur? Are you serious about starting a business?
Joel Primus will show you how.
From the small country town of Abbotsford to the skyscrapers of New York, this book shares the hard-learned lessons and captivating story of the start-up of Naked Boxer Briefs, a Nasdaq publicly-traded company that had A-list celebrity endorsements, raised over 17 million dollars, and sold its product in department stores around the world, including Nordstrom and Bloomingdale's.
Part memoir and part entrepreneurial start-up manual, Getting Naked reveals when to start your business, how to raise money, what is needed to build teams and hire employees, and why you need to develop a solid brand with objective-based operations and marketing. Just as important, it also delves into the personal sacrifices required of an entrepreneur, exploring the vital links between mental health, family, finding balance, and being true to you who are through it all.
The life of an entrepreneur is an uphill road with sharp turns and hazardous road conditions. It's all too easy to lose both yourself and your business along the way. Getting Naked is your personal road map to business and personal success.
Author: Joel Primus, Bennett R. Coles
Publisher: Joel Primus
Published: 05/15/2021
Pages: 246
Binding Type: Hardcover
Weight: 1.14lbs
Size: 9.00h x 6.00w x 0.69d
ISBN: 9781773740751
About the Author
Primus, Joel: - An entrepreneur among other things, Joel Primus is the founder and creative visionary behind Naked Underwear. He helped raise over $17 million, establishing retail distribution at Holt Renfrew, Nordstrom, Hudson's Bay, and Bloomingdales. Naked completed a merger with Australian-based industry powerhouse, Bendon Lingerie, exiting in 2018. Recently, Joel co-founded Kosan, a travel clothing company which launched one of the most successful Kickstarter apparel products of all time-reaching nearly $1 million in sales in 30 days. He was one of the inaugural BC Business top 30 under 30 Entrepreneurs and is also an author and award winning documentary filmmaker. Once an elite long distance runner, he now enjoys daily training, meditation, and time with his family on their farm outside Vancouver.Coles, Bennett R.: - Bennett is an award-winning author of six books published through Harper Collins (New York) and Titan Publishing Group (London). He is also the publisher at Promontory Press, editor for multiple bestselling authors (including a NY Times bestseller), ghostwriter for CEOs and politicians and the founder of Cascadia Author Services. With years of experience in both the traditional and self-publishing worlds, he works tirelessly to guide and support fellow authors toward the path to success.
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