Good Design Is for Everyone: The First 10 Years of Pepsico Design + Innovation

The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic...
$226.50 AUD
$226.50 AUD
SKU: 9780847873449
Product Type: Books
Please hurry! Only 9 left in stock
Author: Pepsico
Format: Hardcover
Language: English
Subtotal: $226.50
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Good Design Is for Everyone: The First 10 Years of Pepsico Design + Innovation by Pepsico

Good Design Is for Everyone: The First 10 Years of Pepsico Design + Innovation

$226.50

Good Design Is for Everyone: The First 10 Years of Pepsico Design + Innovation

$226.50
Author: Pepsico
Format: Hardcover
Language: English
The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands.

PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design + Innovation and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.

The decade-spanning collection of work invites everyone who loves creativity to explore the very best of PepsiCo Design + Innovation. Packed with immersive visuals and exclusive insights, PepsiCo: Good Design is for Everyone is an exciting deep dive into how PepsiCo harnesses human-centered design to create meaningful moments of culture and connection.

It is a must-read and the perfect gift for passionate designers, creative and business leaders, and brand marketers.

Author: Pepsico
Publisher: Rizzoli International Publications
Published: 10/31/2023
Pages: 492
Binding Type: Hardcover
Weight: 7.76lbs
Size: 12.50h x 10.00w x 1.70d
ISBN: 9780847873449

About the Author
Mauro Porcini is senior vice president and chief design officer at PepsiCo. As one of the first major corporations to unite diverse design disciplines into a single team, PepsiCo Design has been using its human-centered approach to create meaningful, authentic, and relevant brand experiences for over a decade. In the past ten years, Porcini and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Business by Design list.


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