Graphic Design for Everyone: Understand the Building Blocks So You Can Do It Yourself

Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project...
$56.63 AUD
$56.63 AUD
SKU: 9781465481801
Product Type: Books
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Author: Cath Caldwell
Format: Hardcover
Language: English
Subtotal: $56.63
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Graphic Design for Everyone: Understand the Building Blocks So You Can Do It Yourself

$56.63

Graphic Design for Everyone: Understand the Building Blocks So You Can Do It Yourself

$56.63
Author: Cath Caldwell
Format: Hardcover
Language: English
Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level.

This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral.

Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message.

Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more.

If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.

Author: Cath Caldwell
Publisher: DK Publishing (Dorling Kindersley)
Published: 08/06/2019
Pages: 224
Binding Type: Hardcover
Weight: 1.85lbs
Size: 9.20h x 7.70w x 0.90d
ISBN: 9781465481801

About the Author
Cath Caldwell (consultant) is Senior Lecturer in Graphic Design at Central Saint Martins, the world-leading center for art and design education. She is a former Design Director at ELLE UK and has also worked for the Guardian, BBC Worldwide, and Condé Nast in New York. She is the author of two books on graphic design and a cofounder of the Editorial Designers Organization.

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