Graphics on the Move - Dynamic Branding

In the information explosion age, where there
is a shift from static
printed information to digital media, designs that can convey information
faster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public's favor.
As a result, graphic
designers are increasingly including animation in their work to enhance their
storytelling, making it more functional on the one hand and livelier on the
other, increasing interest by appealing to people's emotions and desire to be
entertained. This book showcases the current state of motion graphics in light
of new media such as touch, mobile, outdoor and
digital video media. Divided into three chapters, it first posits how a
"rethinking" of motion graphics is essential in the context of new media to
ensure that graphic design remains dynamic and able to engage people in both an
appealing and informative way. The second chapter consists of exclusive interviews
with animation designers who discuss the nature of contemporary animated
graphics and their work, while the final chapter includes selected projects
from across the world. Featuring the newest ideas and work of the world's most
advanced designers, the book is a valuable source of inspiration and
information for professional graphic designers and students.

Author: Shaoqiang Wang
Publisher: Hoaki
Published: 10/15/2024
Pages: 240
Binding Type: Hardcover
Weight: 2.55lbs
Size: 9.69h x 7.56w x 1.02d
ISBN: 9788419220554

About the Author
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.Anton Jiahao Tan is a translator and editor. He graduated from the School of Foreign Studies, South China Normal University in 2012, and since then has collaborated on the publication of many graphic design books. He has co-planned and co-edited some of our successful graphic design titles such as Eat & Go 2, Typography for Screen: Type in Motion, and Responsive Logos: Designing for the Digital World. He also serves as the executive editor of the internationally prestigious Asia-Pacific Design yearbook.