Grid Systems: Principles of Organizing Type by Elam, Kimberly

Grid Systems: Principles of Organizing Type

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid,...
$72.68 AUD
$72.68 AUD
SKU: 9781568984650
Product Type: Books
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Author: Kimberly Elam
Format: Paperback
Language: English
Subtotal: $72.68
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Grid Systems: Principles of Organizing Type by Elam, Kimberly

Grid Systems: Principles of Organizing Type

$72.68

Grid Systems: Principles of Organizing Type

$72.68
Author: Kimberly Elam
Format: Paperback
Language: English
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

Author: Kimberly Elam
Publisher: Princeton Architectural Press
Published: 11/01/2004
Pages: 112
Binding Type: Paperback
Weight: 0.91lbs
Size: 8.52h x 6.96w x 0.45d
ISBN: 9781568984650

About the Author
Kimberly Elam is chairperson of the Graphic and Interactive Communication Department at the Ringling School of Art and Design in Sarasota, Florida.


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