Hacking Music: The Music Business Model Canvas - A Collection of Strategic Frameworks for the New Music Marketplace.

Until very recently, the path to success within the music industry was much clearer. The successful combination of song, producer, talent and potential would capture the attention of a record label...and their machinery, belief and investment would launch the artist into the realms of radio and touring.

Now...various and often conflicting options float in what have become cloudier waters. Successful YouTubers get record deals. Unsigned high school students produce songs in their bedrooms and hit the iTunes charts. Reality stars with large followings and no musical talent sell out arenas, and established successful musicians now compete for space on Snapchat with popular "tweens" that already have product endorsements.

Times have changed. Now artists have multiple paths toward building and sustaining a career. Hacking Music explores the options and provides a road map, compass, and tools with which they can map out their own careers and better understand the moving parts that make up the current music marketplace.

"Do you want to be the first in your own line of originals, or last in a long line of imitators? If Harvard had a course on the new music industry, this would be the textbook."

-Steve Thompson, producer/engineer for Guns n'Roses (Appetite for Destruction), John Lennon, Mick Jagger, David Bowie, Korn, Wu-tang clan, Metallica

"An operating system for the way the music marketplace world actually works."

-Ted Goldthorpe, Sony/ATV Music Publishing, Supervisor North American Publishing

"The music business is a series of winding roads, confusing intersections, and dead ends. This book provides a great roadmap."

-Glenn Peoples, music insights and analytics Pandora

"Hacking Music is a collection of signal in a world full of noise. For musicians, it is equal parts "Art of War" and "Rules for Radicals"

-Scott Welch Manager: Alanis Morrissette, LeAnn Rimes, Steve Perry, Collective Soul. Under Mr. Welch's direction, Alanis Morissette's debut album Jagged Little Pill was the largest selling debut album in history, with worldwide sales in excess of 34 million records

Hacking Music has the singular goal - empower the artist to make his or her own career by providing examples, insights and exercises within these vital areas:

• Strategic Planning & Execution Developing "Supersongs"
• Team Building Platform & Content Development
• Lean Music Methodology Industry & Publishing Business Models

Hacking Music is a book that you DO, not just getting you to a record deal, but getting you through a record deal. Hacking Music takes the artist "behind the curtain" and shares the concepts and systems used daily by industry professionals and authors John Pisciotta (Jetpack Artist Ventures) and Wade Sutton (Rocket to the Stars Artist Services) that will bring you back to this book again and again during your career.

Author: John Pisciotta, Wade Sutton
Publisher: Jetpack Ventures
Published: 09/01/2018
Pages: 258
Binding Type: Paperback
Weight: 1.14lbs
Size: 10.00h x 7.99w x 0.54d
ISBN: 9781975626433

About the Author
Pisciotta, John: - John Pisciotta born in Austin TX, but he planted his roots in Nashville, Tennessee. A graduate of Belmont University with a focus in Entertainment and Music Business, John Pisciotta is Founder and Managing Partner at Jetpack Artist Ventures, LLC. Jetpack is a diversified media company with roots in talent and technology. A music and media firm that accelerates high-performing artists and assets. We partner with artists, managers, and investors by structuring strategic partnerships that align with the artist's career growth and asset maximization in mind. Across four business units, Management, Synchronization, Services and Capital Partners, Jetpack is focused on helping our portfolio partners win. Jetpack Team Highlights Include: American Music Award, Multiple Grammy nominations, Song of the Year nominations, Video of the Year nominations, 4 albums debuting at #1 upon release, 21 singles, 6 #1 singles, 15 top 10 singles, second biggest selling album by a female artist with more than 33 million units globally.Sutton, Wade: - With clients in major cities like Nashville, New York, London, Sydney, and Toronto, Rocket to the Stars' Wade Sutton has dedicated his life to helping music artists in all aspects of their careers. Armed with nearly twenty years of professional radio and journalism experience, Wade provides an array of services to artists, including the writing of biographies and press releases, the creation of press kits, websites, and sponsorship decks, media interview preparation and more. Wade's strategies have been featured on websites such as CD Baby and Discmakers. He is the host of The Six Minute Music Business Podcast. In 2014, Wade teamed up with former Taylor Swift manager and Big Machine consultant Rick Barker to co-author The $150,000 Music Degree. In addition to being an advocate for music artists, Wade is also an active speaker. He has appeared at several workshops in Nashville and was a featured speaker during the 2018 Music Entrepreneur Conference at Harvard University. With clients in major cities like Nashville, New York, London, Sydney, and Toronto, Rocket to the Stars' Wade Sutton has dedicated his life to helping music artists in all aspects of their careers. Armed with nearly twenty years of professional radio journalism experience, Wade now provides an array of services to artists, including the writing of biographies and press releases, the creation of press kits, websites, and sponsorship proposals, media interview preparation, and more. Not only have his strategies been featured on top websites for independent musicians such as CD Baby and Disc Makers, Wade has also spoken at music workshops in Nashville and made numerous webinar appearances, including some in which he was a guest of Berklee Online founder Dave Kusek. In 2014, Wade teamed up with former Taylor Swift manager and Big Machine consultant, Rick Barker, to co-author "The $150,000 Music Degree," a music business e-book read by many, including country music superstar Dierks Bentley and multi-hit songwriter Brent Baxter.

This title is not returnable