Hooked: How to Build Habit-Forming Products by Eyal, Nir
Hooked: How to Build Habit-Forming Products by Eyal, Nir

Hooked: How to Build Habit-Forming Products

Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put...
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$61.15 AUD
SKU: 9781591847786
Product Type: Books
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Author: Nir Eyal
Format: Hardcover
Language: English
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Hooked: How to Build Habit-Forming Products by Eyal, Nir

Hooked: How to Build Habit-Forming Products

$61.15
Hooked: How to Build Habit-Forming Products by Eyal, Nir

Hooked: How to Build Habit-Forming Products

$61.15
Author: Nir Eyal
Format: Hardcover
Language: English
Description
Revised and Updated, Featuring a New Case Study

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

- Practical insights to create user habits that stick.
- Actionable steps for building products people love.

- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.



Author: Nir Eyal
Publisher: Portfolio
Published: 11/04/2014
Pages: 256
Binding Type: Hardcover
Weight: 0.80lbs
Size: 8.30h x 5.60w x 1.10d
ISBN: 9781591847786


Review Citation(s):
Publishers Weekly 09/29/2014

About the Author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com


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