How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success by Newman, George
How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success by Newman, George

How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success

Great ideas are all around us, waiting to be discovered. Here's how to find them. We're used...
$47.37 USD
$89.99 USD
$47.37 USD
Please hurry! Only 302 left in stock
Author: George Newman
Format: Hardcover
Language: English
Subtotal: $47.37
How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success by Newman, George

How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success

$89.99 $47.37
How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success by Newman, George

How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success

$89.99 $47.37
Author: George Newman
Format: Hardcover
Language: English
Description
Great ideas are all around us, waiting to be discovered. Here's how to find them.

We're used to imagining creativity as a lightbulb moment--sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered--more like precious artifacts that we unearth and refine?

In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn't magic, it's method. The most successful innovators don't wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold.

With vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous "drip" paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away.

By revealing the hidden steps behind breakthrough success, How Great Ideas Happen uncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideas--this book is your guide.

Author: George Newman
Publisher: Simon & Schuster
Published: 01/27/2026
Pages: 304
Binding Type: Hardcover
Weight: 1.00lbs
Size: 9.20h x 6.10w x 1.30d
ISBN: 9781668026007


Review Citation(s):
Kirkus Reviews 11/01/2025
Library Journal 12/01/2025 pg. 84

About the Author
George Newman is an associate professor at the Rotman School of Management at the University of Toronto and a leading expert on creativity. His research has been featured in The New York Times, The Economist, BBC, Scientific American, Forbes, The Wall Street Journal, and The Washington Post. He has been named to the Thinkers50 Radar Class of 2026.
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review