How to Master the Art of Selling 2: Winning the Game of Sales

Elevate your sales expertise with advanced skills for top performers.

This powerful follow-up to How to Master the Art of Selling--with over 2 million copies sold--takes your selling capabilities to the next level. Perfect for evolving sales professionals, it provides the refined tools you need to stay mentally resilient, communicate with impact, and read the room like a pro. You will learn:

Strategic conversational leadership: Ask the right questions, guide buyer engagement, and manage pressure versus momentum.

Observational mastery: Recognize opportunity cues and know when to push forward or ease off.

Emotional connection: Spark excitement, build trust, and solve problems with empathy and authority.

The trusted advisor mindset: Shift from transactional pitches to respectful, service-oriented selling--be the professional clients welcome, not avoid.

Taylor McCarthy, a standout performer in door-to-door sales, closes in a single day what many average reps do in a year. His method? He reframes the salesperson role from the stereotypical Hollywood manipulator to trusted advisor, earning respect and trust, not just money.

Adapted from the principles of Tom Hopkins, whose training has shaped the highest-earning sellers on the planet, this book reimagines those time-tested techniques for today's high-stakes sales environment.

Taylor McCarthy is a seasoned sales expert, international speaker, and author with over eighteen years of hands-on experience, including his own record-setting years of selling as well as helping sales teams optimize their strategies while growing revenue.

In 2008, at age eighteen, he was awarded Top Sales Person of the Year in the telecom industry. Taylor has also gained national recognition for door-to-door sales in the solar and security industries. He achieved the honor of Direct Sales Person of the Year three years in a row.

Companies desirous of comparable results hire Taylor to train their sales teams. His expertise instills both competence and confidence while enhancing professional communication skills. His practical, results-producing sales skills have also made him a frequent speaker at industry conferences.

In addition, Taylor has been recognized as the successor to legendary sales trainer Tom Hopkins, continuing to share Tom's training through Tom Hopkins Sales Academy. He is the founder of Knockstar University, created to improve the skills of door-to-door sales teams.