Infailible: The Artificial Intelligence Ideology Reshaping Consumer Behavior

A bold and provocative look at the hidden ideology behind AI and how businesses can harness its power without losing their humanity, from Chris Hood, author of the bestselling framework Customer Transformation.

The promise of AI is captivating: faster decisions, sharper insights, and unparalleled precision. But have we considered what we might lose in our rush to embrace the machine? Infailible: The Artificial Intelligence Ideology Reshaping Consumer Behavior is not a guide to using AI. It's a call to rethink its role in customer engagement and human interaction in business.

At its heart is the AI Ideology, a belief system that elevates AI beyond its capabilities, tempting businesses to prioritize automation over empathy and efficiency over meaningful connection. Yet customers are not algorithms. They are people with emotions, aspirations, and stories that extend beyond datasets. This book challenges the narrative of AI as an infallible savior, asking instead: how do we balance innovation with humanity?

Through compelling real-world examples from brands like Nike, Disney, Starbucks, and Taco Bell, as well as insights from AI pioneers such as Lately.ai, PolyAPI, and Affectiva, Infailible explores the paradox of AI. While AI holds immense potential to transform industries and relationships, careless application risks eroding the trust and authenticity that define meaningful customer interactions.

Each chapter pairs a type of artificial intelligence with its corresponding human intelligence, covering critical business areas like Customer Experience, Customer Loyalty, and Customer Growth. The book presents 13 different AI disciplines alongside 13 human intelligences, with over 30 examples from leading companies. For example, it examines Aspirational Intelligence versus Predictive AI in customer strategy and Emotional Intelligence through Affective AI in customer engagement. These pairings highlight AI's strengths and limitations while offering practical insights to help businesses leverage AI responsibly for meaningful growth.

What You'll Learn:

• How to balance AI-driven efficiency with authentic human connections
• Why over-reliance on AI can damage customer trust and loyalty
• The key differences between human intelligence and AI and how they complement each other
• How leading brands successfully integrate AI without losing their human touch
• Practical strategies for using AI to enhance, not replace, customer relationships

This book is about trust, humanity, and intention. It challenges leaders to go beyond the allure of speed and precision, blending innovation with empathy to create experiences as impactful as they are authentic.

For anyone ready to embrace a more thoughtful, human-centered approach in an era dominated by algorithms, Infailible is an essential guide.