International Marketing in a Changing World: A Managerial Guidebook by Akdeniz, M. Billur

International Marketing in a Changing World: A Managerial Guidebook

Navigate Global Markets with ConfidenceInternational marketing has never been more complex - or more essential. Technological advancements,...
$37.99 USD
$37.99 USD
Please hurry! Only 140 left in stock
Author: M. Billur Akdeniz
Format: Paperback
Language: English
Subtotal: $37.99
International Marketing in a Changing World: A Managerial Guidebook by Akdeniz, M. Billur

International Marketing in a Changing World: A Managerial Guidebook

$37.99

International Marketing in a Changing World: A Managerial Guidebook

$37.99
Author: M. Billur Akdeniz
Format: Paperback
Language: English

Navigate Global Markets with Confidence

International marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.

International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.

Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.

With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.



Author: M. Billur Akdeniz,Sebastian Van Der Vegt,S. Tamer Cavusgil
Publisher: Business Expert Press
Published: 08/19/2025
Pages: 266
Binding Type: Paperback
Weight: 0.80lbs
Size: 9.00h x 6.00w x 0.56d
ISBN: 9781637428481

About the Author
Akdeniz, M. Billur: - M. Billur Akdeniz is a Professor of Marketing at the Paul College of Business and Economics, University of New Hampshire. Her research specializes in innovation, brand management, and international marketing. She is an award-winning teacher with expertise in marketing strategy and marketing analytics.Van Der Vegt, Sebastian: - Sebastian van der Vegt is a global strategist and founding partner at WMBV Consulting, with over two decades of experience helping organizations expand across international markets. A former Coca-Cola executive and United Nations professional, he has led award-winning initiatives in sustainability, communications, and brand strategy.Cavusgil, S. Tamer: - S. Tamer Cavusgil is Regents' Professor, Fuller E. Callaway Professorial Chair, and Executive Director of the Center for International Business Education and Research, J. Mack Robinson College of Business, Georgia State University. He has been mentoring students, executives, and educators in international business for the past four decades.

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