La Gestión de Las Empresas de Moda by Testa, Salvo

La Gestión de Las Empresas de Moda

How can we reconcile the increasingly important rational soul of fashion companies--their managers--with their emotional soul--the creatives...
$76.90 AUD
$76.90 AUD
SKU: 9788425221309
Product Type: Books
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Author: Salvo Testa
Format: Paperback
Language: Spanish
Subtotal: $76.90
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La Gestión de Las Empresas de Moda by Testa, Salvo

La Gestión de Las Empresas de Moda

$76.90

La Gestión de Las Empresas de Moda

$76.90
Author: Salvo Testa
Format: Paperback
Language: Spanish
How can we reconcile the increasingly important rational soul of fashion companies--their managers--with their emotional soul--the creatives and technicians--who represent their true essence? This book was the first to propose a management model of its kind for fashion companies. Now, taking a second look after years of extraordinary changes in the global market, it examines the growing complexity of the industry and future prospects for fashion, in Italy in particular.

C mo se puede conciliar el alma racional de las empresas de la moda -los gestores- cuyo papel es cada vez m s importante con el alma emocional de las mismas empresas -los creativos y los t cnicos- que no obstante representan su verdadera esencia? Este libro, que ha sido el primero en proponer un modelo de gesti n original para las empresas del sistema moda, recupera el tema tras unos a os de extraordinarios cambios en el mercado global, abordando la creciente complejidad del sector y las perspectivas futuras de la moda, especialmente de la italiana. La internacionalizaci n comercial y productiva, los nuevos competidores asi ticos, la revoluci n en la distribuci n, las inversiones cada vez m s importantes en la marca y en la imagen: todos estos procesos han alterado las tradicionales l gicas de negocio del sector e imponen, sin m s dilaci n, la necesidad de adoptar un enfoque centrado en las m s actuales t cnicas de gesti n y direcci n de las empresas de la moda, aunque sin olvidar su savia vital, es decir, la cultura de la creatividad y del producto, el impulso constante a la innovaci n y la importancia de los procesos de comunicaci n.

Author: Salvo Testa
Publisher: Editorial Gg
Published: 03/01/2007
Pages: 319
Binding Type: Paperback
Weight: 1.10lbs
Size: 7.80h x 5.00w x 1.00d
ISBN: 9788425221309
Language: Spanish

About the Author
Salvo Testa is a professor in the strategic area and the founder of the Piattaforma Fashion & Design at SDA Bocconi in Milan.

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