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Bestseller #1 del New York Times y The Sunday Times * Más de 10 millones de ejemplares vendidos en todo el mundo
La riqueza no es fruto de tu inteligencia, talento o trabajo. Es fruto de nuestro comportamiento.En cuestiones de dinero, lo que importa no es lo listo que seas sino cómo te comportas. Un genio que pierde el control de sus emociones puede ser un desastre financiero. Y lo mismo vale en caso contrario: gente de a pie sin formación en finanzas puede enriquecerse si cuenta con unos cuantos patrones de comportamiento. Esto, impensable en otras disciplinas como la arquitectura o la medicina, es fundamental en el campo de las finanzas.
Este libro, llamado a convertirse en un clásico de las finanzas personales, nos provee del conocimiento esencial para entender la psicología del dinero y nos invita a hacernos una pregunta fundamental que raramente nos hacemos, cuál es nuestra relación con el dinero y qué queremos realmente de él.
A partir de 18 claves imperecederas, Morgan Housel nos enseña cómo funciona la psicología del dinero y cuáles son los hábitos y conductas que nos ayudarán no solo a generar riqueza, sino, más importante aún, a conservarla.
Ideas fascinantes y consejos prácticos. Cualquiera que quiera hacerse rico debería tener una copia de este libro. James Clear, autor de Hábitos atómicos
ENGLISH DESCRIPTION
#1 New York Times and The Sunday Times bestseller * More than 10 million copies sold worldwide Wealth is not the result of your intelligence, talent, or hard work. It is the result of our behavior.When it comes to money, what matters isn't how smart you are, but how you behave. A genius who loses control of their emotions can be a financial disaster. And the opposite is also true: ordinary people with no financial training can become wealthy if they have the right behavioral habits. This, unthinkable in fields like architecture or medicine, is essential in finance.
This book, destined to become a classic in personal finance, provides the essential knowledge to understand the psychology of money and invites us to ask a fundamental question we rarely consider: what is our relationship with money, and what do we truly want from it?
Through 18 timeless lessons, Morgan Housel teaches us how the psychology of money works and which habits and behaviors will help us not only build wealth, but--more importantly--keep it.
"Fascinating ideas and practical advice. Anyone who wants to get rich should have a copy of this book." James Clear, author of Atomic Habits
Morgan Housel is a partner at The Collaborative Fund. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers, winner of the New York Times Sidney Award, and a two-time finalist for the Gerald Loeb Award for Distinguished Business and Financial Journalism. He lives in Seattle with his wife and two kids.
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