Legacy Sport: How to Win at the Business of Sport in the Age of Social Good

There's a revolution underway across the world of business. It's being driven by people who want to work for, buy from, invest in, and advocate for organizations that stand for something more than just profits. It is becoming more and more clear that organizations need to embrace the idea that you can do good while doing well.

The business of sport is not immune to this trend. Whether you are operating a sports brand, property, athlete(s), or nonprofit, you can choose to either embrace this new reality and succeed, or you can avoid it and become irrelevant.

Which do you choose?

Written for aspiring and active executives working in the business of sports, Legacy Sport is an accessible and informative guide to helping you navigate this new business world while teaching you how to execute strategies that could make your organization thrive while making a positive difference in the world - socially and/or environmentally.

Author: Neill Duffy,Fabien Paget,Jo Ramsay
Publisher: Sunbury Press, Inc.
Published: 10/08/2020
Pages: 280
Binding Type: Paperback
Weight: 0.83lbs
Size: 9.00h x 6.00w x 0.59d
ISBN: 9781620064030

About the Author
Duffy, Neill: - Neill Duffy has, for 20 years, enabled global brands, international sports properties, and high-performing nonprofits to do good while doing well through sport. He has achieved a number of world firsts like helping the 34th America's Cup become the first major international sports events to go zero waste and carbon-neutral, and as Chair of the Sustainability Committee, delivered Super Bowl 50 as the "most shared, participatory, giving, and sustainable Super Bowl in history." Neill is the Co-Founder and CEO of 17 Sport as well as a published author and sought-after speaker.Paget, Fabien: - "FABIEN PAGET, a former semi-professional tennis player, has more than 15 years experience in the sports industry with previous tenures at Nike and the acclaimed Mouratoglou Tennis Academy. In 2012, Fabien created O2 Management, a boutique sport management agency that represented world-class athletes and rising stars across a variety of sports - tennis, soccer, sailing, surfing, swimming and more. During this time, Fabien also worked with Serena Williams to deliver mission-aligned partnerships that highlighted her commitment to women's empowerment. Fabien is the Co-Founder of 17 Sport and was recently named #37 among the Top #100 Sport business leaders Under 40."Ramsay, Jo: - JO RAMSAY has over 20 years experience in the sports industry, working at leading agencies, including Octagon, as the head of strategy and sponsorship measurement. She has developed industry-leading tools to manage and measure sponsorship investments and has designed and activated purposeful sponsorship programs across diverse categories. Jo has witnessed firsthand the transformative power of sport in her home country, South Africa, and, as Strategy Director for 17 Sport, is a firm believer that sport needs to fully embrace Purpose if it is to thrive in the years to come.