Los 10 Pecados Capitales del Marketing by Kotler, Philip

Los 10 Pecados Capitales del Marketing

Todo el saber del padre del marketing reunido en un único y práctico volumenTal como dijo en...
$29.33 AUD
$29.33 AUD
SKU: 9786075693033
Product Type: Books
Please hurry! Only 0 left in stock
Author: Philip Kotler
Format: Paperback
Language: Spanish
Subtotal: $29.33
Los 10 Pecados Capitales del Marketing by Kotler, Philip

Los 10 Pecados Capitales del Marketing

$29.33

Los 10 Pecados Capitales del Marketing

$29.33
Author: Philip Kotler
Format: Paperback
Language: Spanish

Todo el saber del padre del marketing reunido en un único y práctico volumen

Tal como dijo en una ocasión David Packard, cofundador de Hewlett Packard, el marketing es demasiado importante como para dejarlo sólo en manos del departamento de marketing . Por ello, independientemente de la función que desempeñemos en nuestra empresa o en nuestro propio negocio, todos debemos saber algo de marketing.

Y para saber algo de esta temática, qué mejor que leer a Philip Kotler -reconocido por todos como el padre de esta disciplina-, quien en este volumen sintetiza todo su saber recogido en numerosos libros y miles de artículos.

En definitiva, éste es el libro que debes leer si sólo vas a leer un libro sobre marketing.

Author: Philip Kotler
Publisher: Planeta Publishing
Published: 11/22/2022
Pages: 176
Binding Type: Paperback
Weight: 0.26lbs
Size: 7.40h x 4.90w x 0.50d
ISBN: 9786075693033
Language: Spanish

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