Manual del comercio electrónico

Una guía práctica para crear y gestionar tiendas en líneaEl comercio electrónico es una herramienta implantada en...
$63.40 AUD
$63.40 AUD
SKU: 9788418532368
Product Type: Books
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Author: Luis Carlos Hernández Barrueco
Format: Paperback
Language: Spanish
Subtotal: $63.40
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Manual del comercio electrónico by Hernández Barrueco, Luis Carlos

Manual del comercio electrónico

$63.40

Manual del comercio electrónico

$63.40
Author: Luis Carlos Hernández Barrueco
Format: Paperback
Language: Spanish

Una guía práctica para crear y gestionar tiendas en línea

El comercio electrónico es una herramienta implantada en todos los ámbitos comerciales. Para optimizar sus recursos y gestionarlo con éxito, las empresas y profesionales deben conocer sus elementos y procesos clave.

Este libro es una guía práctica con conceptos, técnicas y modelos que abarcan todos los aspectos que se han de tener en cuenta para desarrollar plataformas y estrategias de comercio electrónico.

Se explican de manera sencilla los requisitos para cumplir las normativas legales y formalizar contratos electrónicos y se expone cómo hacer un plan de negocio para abrir una tienda en internet, incluyendo cuestiones como la logística, la ciberseguridad, las estrategias en redes sociales, la economía y producción colaborativas, el marketing en línea y las tendencias más innovadoras.

Este manual se presenta en fichas independientes, con textos breves y didácticos, que facilitan el acceso a los contenidos. Con cada temática se ofrecen distintos enfoques, casos prácticos y el apoyo de ejemplos y códigos QR, que permiten ampliar conocimientos.



Author: Luis Carlos Hernández Barrueco, Eva María Hernández Ramos
Publisher: Marge Books
Published: 03/09/2022
Pages: 204
Binding Type: Paperback
Weight: 0.73lbs
Size: 9.61h x 6.69w x 0.43d
ISBN: 9788418532368
Language: Spanish

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