Moda Y Visual Merchandising by Bailey, Sarah
Moda Y Visual Merchandising by Bailey, Sarah

Moda Y Visual Merchandising

Why do we choose certain clothing stores over others? What determines how certain pieces sell? What's the...
$76.90 AUD
$76.90 AUD
SKU: 9788425227226
Product Type: Books
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Author: Sarah Bailey
Format: Paperback
Language: Spanish
Subtotal: $76.90
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Moda Y Visual Merchandising by Bailey, Sarah

Moda Y Visual Merchandising

$76.90
Moda Y Visual Merchandising by Bailey, Sarah

Moda Y Visual Merchandising

$76.90
Author: Sarah Bailey
Format: Paperback
Language: Spanish
Description
Why do we choose certain clothing stores over others? What determines how certain pieces sell? What's the first thing that attracts us to a given brand? Visual merchandising is the field that addresses these questions. Starting with the various considerations involved in displaying products at points of sale, this book offers a clear and detailed explanation of the theoretical underpinnings of visual marketing in fashion. The authors address topics ranging from conceptual approaches to display design to guides to creating narrative sequences. The book also includes interviews and illustrated examples from some of the most successful visual merchandising initiatives in recent years.

Por qu vamos a una determinada tienda de ropa y no a otra? Qu es lo que determina que se vendan los art culos de moda? Qu es lo primero que nos atrae de una marca? El visual merchandising es la especialidad que responde a este tipo de preguntas al hacer converger la marca, el consumidor, el producto y el entorno en una misma disciplina. Partiendo de los distintos enfoques de la exposici n de producto en el punto de venta, este libro explica de forma clara y detallada la base te rica del merchandising visual en moda y desglosa todas las t cnicas y aspectos clave de la profesi n. Los autores abordan tanto aquellas cuestiones relacionadas con el planteamiento conceptual del dise o de displays como aquellas que afectan a su materializaci n final. As , estudiantes y profesionales encontrar n en este manual la informaci n esencial sobre qu fuentes pueden servir de inspiraci n visual, c mo crear relatos o secuencias narrativas, cu les son los puntos de toque y los umbrales en las tiendas o qu recorridos u orientaci n son los preferidos por el consumidor en el interior de las mismas, entre otras muchas cuestiones. El libro incluye adem s entrevistas y ejemplos ampliamente ilustrados de los trabajos m s exitosos de algunos de los visual merchandisers m s importantes en la actualidad.
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Author: Sarah Bailey
Publisher: Editorial Gg
Published: 09/01/2014
Pages: 192
Binding Type: Paperback
ISBN: 9788425227226
Language: Spanish

About the Author
Sarah Bailey is a freelance visual merchandising consultant and the codirector of the Fashion Visual Merchandising and Branding program at the London College of Fashion. She has over fifteen years of experience in the industry and has worked for some of the UK's top retail stores.


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