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More Than a Motto: Reignite Your Purpose. Rediscover Joy at Work.
Work does not lose meaning because people stop caring. It loses meaning when the system teaches people...
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Work does not lose meaning because people stop caring. It loses meaning when the system teaches people to care less in order to survive.
More Than a Motto shows leaders how to fix that system.
Drawing on two decades inside customer experience operations, organizational leadership, and large-scale transformation, Justin Robbins maps the real reason engagement programs fade, top talent burns out, and trust erodes. The problem is not motivation. It is the growing gap between what leaders say matters and what the work actually demands every day.
At the center of the book is a practical leadership operating system built on six disciplines of work design: clarity, intentionality, connection, recovery, measurement, and cadence. Used together, they give leaders a repeatable way to align priorities, clean up contradictions, and make purpose something people can actually experience in every shift, meeting, and decision.
Each chapter gives you real-world examples, research-informed insight, and concrete practices you can apply immediately to simplify decisions, reduce hidden effort, protect energy, and improve customer and employee outcomes inside the work itself.
Written for executives, CX leaders, HR and employee experience professionals, and senior managers, More Than a Motto is an operating manual for leaders who want engagement, performance, and purpose to rise or fall based on how work is designed, not on the strength of the next internal campaign.
Author: Justin Robbins
Publisher: Metric Sherpa, Inc
Published: 03/05/2026
Pages: 194
Binding Type: Paperback
Weight: 0.78lbs
Size: 9.00h x 6.00w x 0.53d
ISBN: 9798994699300
About the Author
Robbins, Justin: - Justin Robbins is a customer experience researcher, educator, and speaker who helps leaders close the gap between what they say and what people actually experience at work. He is the founder of Metric Sherpa and the author of More Than a Motto, which introduces the RHYTHM Operating System, a practical framework for turning leadership mottos into daily operating discipline. Drawing on more than two decades in customer experience operations, global training, business consulting, and SaaS leadership, Justin has advised and educated leaders from organizations such as Apple, USAA, United Healthcare, Navy Federal Credit Union, and the FDA on how to design work that sustains clarity, trust, and energy over time.
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