Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales

This book shows how neuromarketing works in practice. It describes how companies can use the methods and...
$186.83 AUD
$186.83 AUD
SKU: 9783658351878
Product Type: Books
Please hurry! Only 195 left in stock
Author: Benny B. Briesemeister
Format: Paperback
Language: English
Subtotal: $186.83
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Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales by Briesemeister, Benny B.

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales

$186.83

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales

$186.83
Author: Benny B. Briesemeister
Format: Paperback
Language: English
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.


Author: Benny B. Briesemeister
Publisher: Springer
Published: 01/05/2023
Pages: 140
Binding Type: Paperback
Weight: 0.48lbs
Size: 9.21h x 6.14w x 0.32d
ISBN: 9783658351878

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