Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth by Ling, Shanise
Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth by Ling, Shanise

Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth

Want marketing that works? Stop selling and start connecting.Forget the buzzwords and the hot new tactics. Good...
$20.34 USD
$20.34 USD
Please hurry! Only 1138 left in stock
Author: Shanise Ling
Format: Paperback
Language: English
Subtotal: $20.34
Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth by Ling, Shanise

Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth

$20.34
Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth by Ling, Shanise

Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth

$20.34
Author: Shanise Ling
Format: Paperback
Language: English
Description

Want marketing that works? Stop selling and start connecting.

Forget the buzzwords and the hot new tactics. Good marketing is choosing the message and channel that actually land with audiences. So what do you say, and how do you know it will work? The marketing that wins is rooted in simple principles: Be authentic, speak to a real audience, and make it resonate. The challenge is turning those principles into a narrative strategy that performs in the real world. Because marketing shifts. People shift. Platforms shift. You need a framework that's built to adapt.

Enter the O.D.D.S. Method: a fail-safe four-part framework from marketing consultant and entrepreneur Shanise Ling, EMBA, that will dramatically simplify and fundamentally change how you go about creating a marketing strategy that works. The O.D.D.S. Method teaches you how to:

  • Observe: Start with analysis, then use insights to make meaningful connections.
  • Distill: Define a clear point of view from which to build a brand that resonates.
  • Differentiate: Determine and fine-tune the channels and tools that best fit your market.
  • Scale: Amplify your message strategically.

Blending real-world stories with actionable marketing strategy, Odds Are It's Marketing is an exploration of what it means to build visibility, credibility, and impact-especially for those who've been underestimated, overlooked, or undervalued. To build brands that can't be ignored, you need clarity, confidence, and purpose. But most of all, you need a great story. What will yours be?



Author: Shanise Ling
Publisher: GFB
Published: 05/19/2026
Pages: 208
Binding Type: Paperback
Weight: 0.46lbs
Size: 8.00h x 5.00w x 0.48d
ISBN: 9781967510306


Review Citation(s):
Foreword 04/02/2026

About the Author
Ling, Shanise: - Shanise Ling, EMBA, is a digital marketing strategist, educator, and entrepreneur, and the founder of her consultancy, Digitaling Media. She has led digital campaigns for national brands while mentoring the next generation of marketers. Her philosophy is simple: the best marketing doesn't feel like marketing at all-it feels like connection. Odds Are It's Marketing is her debut book.
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