On Purpose: Delivering a Branded Customer Experience People Love by Smith, Shaun

On Purpose: Delivering a Branded Customer Experience People Love

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers...
$67.93 AUD
$67.93 AUD
SKU: 9780749471910
Product Type: Books
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Author: Shaun Smith
Format: Paperback
Language: English
Subtotal: $67.93
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On Purpose: Delivering a Branded Customer Experience People Love by Smith, Shaun

On Purpose: Delivering a Branded Customer Experience People Love

$67.93

On Purpose: Delivering a Branded Customer Experience People Love

$67.93
Author: Shaun Smith
Format: Paperback
Language: English

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels.

Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including:

- Altro
- Barclays Bank
- Best Western
- citizenM
- IKEA
- LEGO
- Liberty Global Business Services
- London 2012 Olympics
- Lush
- Nissan
- O2
- Timpson
- Zappos

Author: Shaun Smith, Andy Milligan
Publisher: Kogan Page
Published: 12/28/2015
Pages: 288
Binding Type: Paperback
Weight: 1.40lbs
Size: 9.20h x 6.10w x 0.60d
ISBN: 9780749471910


Review Citation(s):
Choice 10/01/2016

About the Author
Shaun Smith is founder and partner in the consulting firm Smith+Co which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC's "Ask the Expert" program. Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on brand building, customer experience and internal culture.

Together, they are also the authors of Bold (Kogan Page).

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