Pink Globalization: Hello Kitty's Trek across the Pacific by Yano, Christine R.
Pink Globalization: Hello Kitty's Trek across the Pacific by Yano, Christine R.

Pink Globalization: Hello Kitty's Trek across the Pacific

In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part...
$52.12 USD
$52.12 USD
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Author: Christine R. Yano
Format: Paperback
Language: English
Subtotal: $52.12
Pink Globalization: Hello Kitty's Trek across the Pacific by Yano, Christine R.

Pink Globalization: Hello Kitty's Trek across the Pacific

$52.12
Pink Globalization: Hello Kitty's Trek across the Pacific by Yano, Christine R.

Pink Globalization: Hello Kitty's Trek across the Pacific

$52.12
Author: Christine R. Yano
Format: Paperback
Language: English
Description
In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization-the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures.

Author: Christine R. Yano
Publisher: Duke University Press
Published: 04/29/2013
Pages: 336
Binding Type: Paperback
Weight: 1.00lbs
Size: 9.00h x 6.00w x 0.80d
ISBN: 9780822353638


Review Citation(s):
Foreword 05/31/2013
Choice 09/01/2013

About the Author

Christine Yano is Professor and Chair of Anthropology at the University of Hawaii. She is the author of Airborne Dreams: "Nisei" Stewardesses and Pan American World Airways, also published by Duke University Press, Crowning the Nice Girl: Gender, Ethnicity, and Culture in Hawai'i's Cherry Blossom Festival, and Tears of Longing: Nostalgia and the Nation in Japanese Popular Song.


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