Profit Generating Pipeline: A Proven Formula to Earn Trust and Drive Revenue

Profit Generating Pipeline is a proven framework for B2B sales leaders who want to build pipeline with consistency, drive revenue growth, and lead with confidence. Leslie Venetz shares a clear, actionable approach to improve team buy-in, generate qualified pipeline, and establish an outbound sales motion that stands the test of time.

No shiny objects. No tricks and outdated tactics. Just a way to make outbound sales easier.

What you'll learn:

• How to generate an effective top-of-funnel pipeline that leads to higher revenue
• How to create repeatable processes that ensure long-term, sustainable growth
• The "Earn the Right" mindset to build trust and respect within your team

If you want to lead with purpose, sell with confidence, and grow with consistency, this is your roadmap.

Author: Leslie Venetz
Publisher: Leslie Venetz
Published: 08/05/2025
Pages: 290
Binding Type: Hardcover
Weight: 1.23lbs
Size: 9.00h x 6.00w x 0.69d
ISBN: 9798998527036

About the Author
Venetz, Leslie: - Leslie Venetz is a globally recognized B2B sales expert, award-winning corporate sales trainer, and founder of The Sales-Led GTM Agency. With nearly two decades of experience, her expertise spans B2B SaaS and service-based organizations selling across every sales motion, from transactional to consultative. Having successfully sold to and trained teams navigating diverse price points, industries, and ICPs, she is one of the few experts uniquely qualified to enable sales teams across multiple go-to-market motions. Leslie helps teams earn trust, drive revenue, and build a profit-generating pipeline through effective prospecting and strategic selling.Leslie has personally made more than 250,000 cold calls and has influenced more than ten million through her training programs. Her methodologies are used by thousands of sellers to refine their prospecting strategies, handle objections with confidence, and lead sales conversations that consistently convert. A sought-after keynote speaker, she has delivered hundreds of high-impact sales workshops and presentations across four continents, earning a reputation as one of the most influential voices in modern sales. A LinkedIn Editorial Top Voice and top one percent sales thought leader, Leslie's insights have been viewed more than one 100 million times, influencing sales leaders and sellers worldwide. Her expertise has been featured in The Wall Street Journal, Success Magazine, and other top business publications. She has received more than twenty prestigious industry honors, including the 2024 Sales Innovator of the Year, Top Four 2024 Finalist for GTM Advisor of the Year, and recognition as a Five-Time Global Top Fifty B2B Sales Thought Leader. A pioneer in modern sales education, Leslie's resources have been downloaded thousands of times, helping sellers and leaders execute high-impact strategies. She is redefining what it means to be an ethical, effective, and high-performing sales professional.