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Shop Different: How Retail Revealed Apple's Genius
The store you know. The story you don't.When Steve Jobs hired Ron Johnson to create the Apple...
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The store you know. The story you don't.
When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, skeptics were still predicting the death of physical retail.
In Shop Different, Johnson reveals how it happened: how he earned Jobs's trust, how they developed a vision for a store that would win not by selling but by serving, and how he convinced Jobs that the store's service philosophy should be rooted in something as intangible as love. Johnson then gives readers a new look at Apple's ascent to the most valuable company in the world; offers an inspiring vision for a future in which retailers win on connection, service, and experience; and shares an honest look at what leads to success--and what can follow.
Shop Different is not a traditional business book. It is an insider account of one of the most important retail successes of our time, a guide for anyone trying to lead through technological change, and, in the age of artificial intelligence, a profound reminder of what it means to be human.
Author: Ron Johnson,Zander Nethercutt
Publisher: Harper Business
Published: 09/22/2026
Pages: 320
Binding Type: Hardcover
Weight: 0.95lbs
Size: 9.34h x 6.24w x 1.01d
ISBN: 9780063456952
About the Author
Johnson, Ron: - Ron Johnson is a sought-after speaker, board member, and author. He also founded Enjoy Technology and served as the CEO of J.C. Penney. He is best known for creating the Apple Stores, working directly for Steve Jobs while serving as a member of Apple's executive team. Prior to his time at Apple, Ron was highly regarded for the work he did with Michael Graves to bring good design to all as a merchant leader at Target; their collaboration set the stage for the brand's hundreds of later design partnerships and cemented Target as America's premier upscale discount retailer. Ron lives in the San Francisco Bay Area.Nethercutt, Zander: -
Zander Nethercutt is a Chicago-based writer. Since 2016, he has written over fifty essays as a paid columnist for Medium. His most popular, "People Don't Buy Products, They Buy Better Versions of Themselves," has earned over a million views and been translated into multiple languages. His work has also been cited in dozens of academic papers on topics ranging from marketing to burnout.
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