Snake Oil: Genuine Marketing in an Age of Cure-Alls by Russell, Dan
Snake Oil: Genuine Marketing in an Age of Cure-Alls by Russell, Dan

Snake Oil: Genuine Marketing in an Age of Cure-Alls

Has the evolution of digital marketing placed businesses at the mercy of software companies? Or is there...
$49.06 AUD
$49.06 AUD
SKU: 9781631958311
Product Type: Books
Please hurry! Only 576 left in stock
Author: Dan Russell
Format: Paperback
Language: English
Subtotal: $49.06
Snake Oil: Genuine Marketing in an Age of Cure-Alls by Russell, Dan

Snake Oil: Genuine Marketing in an Age of Cure-Alls

$49.06
Snake Oil: Genuine Marketing in an Age of Cure-Alls by Russell, Dan

Snake Oil: Genuine Marketing in an Age of Cure-Alls

$49.06
Author: Dan Russell
Format: Paperback
Language: English
Description
Has the evolution of digital marketing placed businesses at the mercy of software companies? Or is there a path forward for businesses who want to regain their independence and create great marketing again?Digital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. In Snake Oil, marketing scientist Dan Russell offers an entertaining and enlightening joyride back down the hockey stick of digital marketing's growth over the past two decades. Russell takes readers through the deserts of the Western frontier, flying over a budding Silicon Valley and visiting Einstein's study in order to discover the secrets to becoming a marketing scientist. With the knowledge contained in Snake Oil, entrepreneurs and business owners will be able to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business.

Author: Dan Russell
Publisher: Morgan James Publishing
Published: 08/23/2022
Pages: 256
Binding Type: Paperback
Weight: 0.80lbs
Size: 8.90h x 5.90w x 0.70d
ISBN: 9781631958311
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