Social Commerce and Martech: Riding the Convergence of Social, Technology and the Marketplace

In today's digital age, social media has become an integral part of our lives, from sharing photos and staying in touch with friends to discovering new products and services. But what if social media could do more than just connect us with others? What if it could also revolutionise the way we shop? This is Social Commerce. This revelatory book delves into the cutting-edge innovations at the convergence of social media, technology and the marketplace. To survive and thrive, businesses are finding ingenious ways to leverage technology to deliver more personalised, relevant, and engaging experiences for customers, while also respecting their privacy and data rights. From shoppable posts to virtual influencers to AI-powered consumer insights, social commerce is poised to be a key frontier for MarTech (marketing technology), and a critical success factor for the brands of the future. The Future of Work is a game-changing collection of business books that explore the rapidly evolving landscape of work today.

Author: Joanna Hutchins
Publisher: Marshall Cavendish International (Asia)
Published: 01/28/2025
Pages: 160
Binding Type: Paperback
Weight: 0.39lbs
Size: 8.50h x 5.30w x 0.40d
ISBN: 9789815113822

About the Author
Award-winning CEO Joanna Hutchins has spent the last 15 years empowering global consumer brands and Fortune 500 companies to innovate and expand their strategies. Her career in brands and marketing has been vast, beginning in New York City where she won multiple Effie Awards from the American Marketing Association (AMA) for her cutting-edge campaigns. She then moved to Bangkok, Singapore, and finally Shanghai, where she has been based since 2010. Accolades: "China's 50 Top Marketing Leaders" (New Internationalist); "Business Leader of the Year" (International Professional Women's Society)