Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z

This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with...
$358.63 AUD
$358.63 AUD
SKU: 9781498550703
Product Type: Books
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Author: Ahmet Atay
Format: Hardcover
Language: English
Subtotal: $358.63
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Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z by Atay, Ahmet

Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z

$358.63

Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z

$358.63
Author: Ahmet Atay
Format: Hardcover
Language: English
This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

Author: Ahmet Atay
Publisher: Lexington Books
Published: 06/27/2022
Pages: 190
Binding Type: Hardcover
Weight: 0.94lbs
Size: 9.00h x 6.00w x 0.50d
ISBN: 9781498550703

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