Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More

#1 New Release in Global, Direct, and Industrial Marketing

You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner.

What separates a "winner" from the rest of the very best and makes them "strikingly different"? Six years of focused research involving more than 2,800 sales professionals from 135 countries reveals the 6 vital skills that separate top sales performers from the herd. Learn what it takes to be that one winner!

What really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success.

The 6 Vital Skills. The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the "Strikingly Different" sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results.

Go from being just one of the sales crowd to the superior choice. Read Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More and learn the details behind the 6 skills.

The 6 vital skills to stand out and sell more:

• Capture Attention with Verbal Billboards
• Create Excitement with Movie Trailers
• Build Confidence with Flashbacks and Flashforwards
• Become Essential with "Why Us!" Differentiators
• Get Curious and Find the Gaps
• Navigate Traffic Lights and Close the Gaps

If you have found books such as SPIN Selling, The Challenger Sale, To Sell is Human, The Secrets of Closing the Sale, or Start with Why to be useful; then your next read should be Strikingly Different Selling.

Dale Merrill is a business transformation expert. He partners with senior client executives to design and implement high-impact sales and business transformation initiatives. For more than 29 years, he has helped a wide range of clients in the renewable energy, digital, technology, financial services, manufacturing, distribution, healthcare, professional services, hospitality, real estate, retail, and insurance industries solve complex challenges and win more business in virtually every region of the world including North and South America, Europe, the Middle East, Asia, Africa and Australia.

Scott Savage is a managing partner in FranklinCovey's Sales Performance Practice. He is passionate about accelerating sales growth with clients and unleashing sales leaders from the daily grind so they can become true leaders of their teams. Scott has more than 30 years of experience working with clients across industries to enable high performance in individuals and organizations worldwide.

When it comes to sales and leadership, Randy Illig is one of the go-to professionals. An idea guy with a point of view who has an uncanny ability to also be a great listener, Randy is the global leader of Franklin Covey's Sales Performance Practice which helps to train, consult, and coach clients on how to win more profitable business. He's coauthored a book (Let's Get Real or Let's Not Play - Transforming the Buyer/Seller Relationship) and is an avid reader in the sales space, constantly challenging his own ideas and those of others. He consults from experience, having successfully founded, built and sold two successful companies, winning awards along the way including Ernst & Young's Top CEO under 40; CEO of one of Inc 500's fastest-growing companies, and the Arthur Anderson Strategic Leadership award. Most importantly, Randy is known for his sense of humor and storytelling. A native New Yorker, Randy enjoys time on the farm with his wife and daughter in upstate NY.

In 2013, Franklin Covey acquired Ninety Five 5, LLC, a company Randy co-founded in 2007. Randy was the CEO. As an international company of sales and consulting professionals, Ninety Five 5 was a sales transformation firm with employees and partners in over 15 countries. The firm served clients in the technology, management consulting and business services sectors. His connection to Franklin Covey came as a result of being a client.

Randy founded IT consulting firm Visalign, LLC in 1990 and grew the firm to more than 1,000 full-time employees before selling the firm to a private equity group. Visalign was a Microsoft Platinum partner and winner of Global Partner of the Year. The firm served IT organizations in pharmaceutical, utility and financial services sectors.

An alumnus of Penn State University Randy worked in sales and sales leadership before his entrepreneurial spirit led him to go out on his own. Randy knows the day to day of chasing a quota, managing and leading sales teams and working with clients.