Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results

Unlock the power of surrender with the Results Equation.

When it comes to leadership, the idea of total control can be seductive. But it may also be what's holding you and your team back from achieving extraordinary results.

Motivated by fear, leaders too often become caught in the Action Trap, a bias toward top-down directives and management that may produce short-term gains but ends up stifling adaptability--the most important engine of growth.

Drawing on decades of experience and extensive research, including a study of 243 companies in collaboration with Stanford Graduate Business School, corporate culture transformation experts Joe Terry and Jessica Kriegel have found a solution.

Through intimate storytelling and real-life examples, they reveal the Results Equation (Purpose + Strategy + Culture = Results), a powerful new way of thinking about leadership based in love rather than fear that has proven to:

Drive more than 4X revenue growth

Improve clarity, alignment, and accountability

Foster a culture of adaptability and continuous improvement

The most important key to this approach is also the most counterintuitive--surrender. Not surrender as in quitting, but surrendering the need for control to a focus on creating the conditions for greatness by creating experiences that change how people think and, ultimately, how they act.

If you're looking to revolutionize the way your team works and supercharge your results in a scalable and repeatable way, Surrender to Lead is your blueprint to getting better by letting go.

Jessica Kriegel is a workplace culture expert, keynote speaker, and researcher. As chief strategy officer at Culture Partners, she leads research and thought leadership that challenges traditional ideas about control, power, and performance, offering bold new approaches that get results. A seasoned, dynamic speaker and host of the CEO Daily Brief and Culture Leaders podcasts, she is a frequent guest on CNN, Fox Business, CNBC, and Bloomberg. Jessica holds an MBA and a doctorate in educational leadership and is currently pursuing a Master of Divinity. She is also a trained death doula, a role that deepens her approach to leading with presence and care. Her first book, Unfairly Labeled, challenges assumptions about generational stereotypes in the workplace.

Joe Terry is the CEO of Culture Partners, the leader in delivering results-driven culture transformation. For the past forty years, Joe has dedicated his life to the study and practice of optimizing human potential in sport, life, and business. As a five-time chief executive, he has successfully built, led, and grown organizations focused on serving employees, customers, and communities. In 2018 he was inducted into the HKW (Private Equity) Hall of Fame for demonstrating exceptional leadership, talent, integrity, and remarkable shareholder return. Joe is also a highly accomplished athlete, having played linebacker in the NFL and competed in fifteen (and counting) Ironman races, including three times at the Ironman World Championships in Kona, Hawaii.