Get Discount 5% Off
Subscribe to our newsletters now and stay up-to-date with new arrivals, updates and deals.
Currency
Couldn't load pickup availability
A National Bestseller. Now available in paperback.
"On a Rrrroll You may not be familiar with Ron Buist, but you know his handiwork." -- The Ottawa Citizen.
Tales from Under the Rim is a behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations.
In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.
Ron Buist worked in radio and television in Oakville, Ottawa, and Toronto before becoming advertising manager for Black's Camera Stores. There, he was in charge of marketing Black's Bigger Prints, a change in process that that revolutionized photo finishing in Canada. His 13-year experience with Black's helped him land a job with Tim Hortons in 1977, where he worked as the marketing director for 24 years. During that time, he launched some of the best-known and most successful marketing campaigns in Canadian advertising history.
An entrepreneur, author, marketer, and thinker, he is now a highly demanded motivational speaker. He and his wife Mary Ann live in Oakville, Ontario, and have two adult children, Kevin and Suzanne.
This title is only available via back order
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
Subscribe to our newsletters now and stay up-to-date with new arrivals, updates and deals.
Thanks for subscribing!
This email has been registered!
Product | SKU | Description | Collection | Availability | Product Type | Other Details |
---|